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1. Overview

Understanding our Advertising Standards

Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behavior that may result in advertising restrictions being placed.

If you think that your ad was mistakenly rejected, you can request a review of either decision in ads  Quality.

2. vsansar advertising policy principles

Advertisers contribute to the Nepalese Community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organizations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across vsansar technologies.

 

Advertisers running ads across vsansar ads must follow our Community Standards and our Advertising Standards.

 

Our advertising policy principles

Our policies are guided by our company’s core values and the following principles:

PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES

Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.

PROTECTING PEOPLE FROM FRAUD OR SCAMS

Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

PROMOTING POSITIVE USER EXPERIENCES

Because ads may be delivered to people in Nepalese Online Portals, we want to help ensure that the ads don’t detract from the overall experience across our technologies. For that reason, we prohibit ads containing shocking, sensational or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health-related products.

PROMOTING TRANSPARENCY

We strive to make advertising more transparent and to give people more information about the ads they see. It also offers additional information on ads about social issues, elections or politics, including range of spend, who saw the ad and the entities responsible for those ads. Ads about these topics are visible whether they’re active.

Enforcement of our policies

We use manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behavior, and may restrict ads that don’t follow our Advertising Standards, Community Standards. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser’s responsibility to understand and comply with our policies outlined in Vsansar’s Advertising Standards, our Terms of Service and any other applicable terms and guidelines, and all local laws and regulations. Advertisers whose ads are rejected will typically be provided with an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.

3. The ad review process

Our ad review system relies primarily on manual check ads and business assets against our policies. Our ad review process starts automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “In review”. Additionally, ads may be reviewed again, including after they are live.

 

What is reviewed?

The ad review system reviews ads for violations of our policies. This review process may include the specific components of an ad, such as images, video, text and ad’s associated landing page or other destinations, among other information.

Outcome of review

If a violation is found at any point in the review process, the ad will be rejected. Lower-quality ads that do not necessarily violate our policies may experience affected performance.

Re-review of ads

Ads remain subject to review and re-review at all times, and may be rejected or restricted for violation of our policies at any time. It is your responsibility to understand and comply with our policies.

 

4. What to do if your ad is rejected .

Create a new ad or edit your ad

You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system

 

Request another review

If you believe that the ad, user account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.

Community Standards

Ads must not violate our Community Standards.

Unacceptable content

Content that is illegal or otherwise considered unacceptable to people who use our technologies is restricted.

The Ads of Illegal products and services  are restricted

Ads must not constitute, facilitate or promote illegal products, services or activities.

Misinformation

vsansar prohibits ads that include content debunked by third-party fact-checkers. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise.

vsansar also prohibits ads that include misinformation that violates our Community Standards.

Vaccine discouragement

Ads must not discourage people from vaccination or advocate against vaccines.

Discriminatory practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

vsansar prohibits advertisers from using our ads products to discriminate against people. seeing their ads; or include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination ( advertising policy on illegal products or services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment and credit.

Inflammatory content

Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status.

Ads must not promote statements of inferiority, contempt or disgust, or other content identified in tier 2 of the Community Standards’ Hate Speech policy, based on legal immigration status.

Militarized social movements and violence-inducing conspiracy networks are prohibited.

Deceptive content

Content that may deceive or mislead people are prohibited.

Unacceptable business practices

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

Cheating and deceitful practices

Ads may not promote products or services that are designed to enable people to engage in cheating or deceitful practices.

Unrealistic outcomes

Ads must not contain promises or suggestions of unrealistic outcomes as specified below for health, weight loss or economic opportunity.

Circumventing systems

Ads must not use tactics that are intended to circumvent our ad review process. This includes techniques that attempt to disguise the ad’s content or destination (landing) page. See more here for other advertiser behavior that we prohibit.

Prohibited financial products and services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

Spyware or malware

Ads must not contain spyware, malware or any software that results in an unexpected or deceptive experience.

Non-existent functionality

Ads must not contain images that portray non-existent functionality. This includes imagery that replicates play buttons, notifications or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself.

Dangerous content

Content that may negatively affect people’s health and safety is prohibited.

Unsafe substances

Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by vsansar at its sole discretion.

Weapons, ammunition or explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.

 

 

Tobacco and related products

Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia unless they are cessation products. Ads must not promote delivery devices such as electronic cigarettes, vaporizers or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products.

Objectionable content

Content that may lead to negative experiences  is prohibited.

Adult content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualize the person featured in the ads.

Grammar and profanity

Ads must not contain profanity or incorrect grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

Low-quality or disruptive content

Ads must not contain content leading to external destination (landing) pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to in authentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.

Personal attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record or name.

Sensational content

Ads must not contain shocking, sensational or excessively violent content.

Commercial exploitation of crises and controversial events

Ads must not contain content that exploits crises or controversial events for commercial purposes.

 

 

 

Personal health and appearance

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.

Sale of body parts

Ads must not promote the sale of human body parts or fluids.

Content-specific restrictions

Content associated with certain kinds of businesses or products.

Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age. Note that our policies prohibit ads promoting or referencing alcohol based on local law.

Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements.

Adult products or services

Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, such as contraception and family planning restricted.

Dating

Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines.

Online pharmacies

Ads for online pharmacies are only allowed with prior written permission.

Over-the-counter medicines

Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include with applicable local laws.

Prescription drugs

Ads may not promote prescription drugs without prior written permission.

The following entities are eligible to apply for permission from vsansar: online pharmacies, tele-health providers and pharmaceutical manufacturers. Advertisers can learn how to apply here.

 

 

 

Financial and insurance products and services

Ads promoting credit cards, loans or insurance services  must not directly request the input of any personally identifiable information within the ad’s destination (landing) page.

Advertisers promoting financial products and services must demonstrate that they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by vsansar. Advertisers are also required to comply with disclosure requirements set by law.

Crypto currency products and services

Ads may not promote crypto currency trading platforms, software and related services and products that enable monetization, reselling, swapping or staking of crypto currencies without prior written permission.

Online gambling and gaming

vsansar defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws.

Social casino games

Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or money’s worth, are not allowed.

Please note that, if the game allows virtual prizes to be bought or sold between players within the game and/or on secondary markets for money or money’s worth, please refer to our online gambling and gaming policy.

Subscription services

Ads for subscription services must disclose information on pricing and recurrent billing.

Hemp and related products

Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.

Ads may not promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products.

Ads that promote or offer the sale of Hemp products must comply with all applicable local laws, required or established industry codes and guidelines.

Intellectual property infringement

Content that infringes upon or violates the intellectual property rights of a third party or vsanasr.

 

 

 

Third-party infringement

Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

Brand endorsement

Ads must not imply an endorsement or partnership of any kind with any of vsansar’s brands, or an endorsement by any other vsansar brand, technology or programmed.

Copyrights and trademarks

All other ads and destination (landing) pages must not use our copyrights, trademarks or any confusingly similar marks, except as expressly permitted by the Vsansar Brand Resource Centre, or with our prior written permission.

User interface screenshots

When featuring the user interface (UI) of any vsansar brands in an ad, the ad must accurately depict how the UI currently appears and functions in the product. If an action or functionality depicted cannot happen in the current product or within the current UI, then it cannot appear to happen in an ad.

Depictions of the UI in ads must be featured within the context of a relevant device (for example, mobile or desktop) and as permitted by the Vsansar Brand Resource Centre. The UI may not be modified in any way, including, but not limited to, adding special effects, interference or animation. Glyphs (special characters) or elements of the UI may not be used separately or individually.

Social issue, electoral or political advertising

Content that promotes social issue, electoral or political views.

Ads about social issues, elections or politics

Advertisers can run ads about social issues, elections or politics, provided that the advertiser complies with all applicable laws and the authorization process required by Vsansar. Vsansar may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting.

Product and format-specific policies

Content associated with additional format-specific requirements.

Non-functional landing page

Ads must not direct people to non-functional landing (destination) pages. This includes landing page content that interferes with a person’s ability to navigate away from the Page.

 

 

 

Video ads

Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below:

Disruptive content

Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

Entertainment-related Restrictions

Ads for film trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission. Excessive depictions of the following content within these ads are not allowed:

Drugs and alcohol use

Adult content

Profanity

Violence and gore

Advertisers must not create lead ads questions to request the following types of information without our prior written permission.

If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.

Relevance

Ads must clearly represent the company, product, service or brand that is being advertised.

All ad components, including any text, images or other media, must be relevant to the product or service being offered.

The products and services promoted in an ad must match those promoted on the landing page

Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise, on an advertiser’s business account or its assets, such as ad accounts and user accounts for violating the below policies. If you believe that your ad account, user account was incorrectly restricted, you can request a review of the decision in Account Quality

Violating content

Advertisers must comply with our advertising policies. If we find that a user account has violated our policies, an advertiser may face advertising restrictions depending on the type and severity of the violation.

Evading enforcement

Advertisers must not evade or attempt to evade our review process and enforcement actions. If we find that a user account is evading our review process and enforcement actions, an advertiser may face advertising restrictions.

Account authenticity

Advertisers must use authentic user accounts to set up and run ads across our technologies. If we find that an inauthentic user account set up  and  run ads, an advertiser may face advertising restrictions.

Violating networks or associations

Advertisers must not manage business assets that are connected to other abusive business assets or display behavior similar to business assets that we’ve already taken down. If they do, an advertiser may face advertising restrictions on their associated user account.

 

Don’t use vsansar advertising data, including the targeting criteria for your ad, to build, append to, edit, influence or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

Don’t transfer any vsanar advertising data (including anonymous, aggregate or derived data) to any ad network, ad exchange, data broker or other advertising or monetization-related service.

Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.

We do not use sensitive personal data for ad targeting. Topics that you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of the people who vsansar ads.

Once displayed, ads are public information. Ads may be reshared and accessed outside of the targeted audience, including from the vsansar ads running the ads or within vsansar Products. If users have interacted with your ad, your ad may remain on vsansar’s products (for example, shared until the users delete it or visible to users through their account tools). Vsansar may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if vsansar  believes that disclosure would assist in a lawful investigation.

 

If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

 

As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or Terms of Service is also prohibited.

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services or activities, contrary to our competitive position, interests or advertising philosophy.

 

For policies that require prior written permission, Vsansar may grant these permissions.

These policies are subject to change at any time without notice.